FOR IMMEDIATE RELEASE
February 12, 2006 (Los Angeles, CA) - Columbia Business School Alumni Team Unveils its New Portal Utilizing The Magnet Platform.
The new business school alumni site offers Columbia grads a multitude of features and benefits, delivering a simple, streamlined, and value-oriented communication and interaction web hub.
At its core, The Magnet's technology delivers to the administrative staff a high degree of control over all types of maintenance tasks. In particular, the processes of content creation, membership tracking, event management, and other tedious day-to-day tasks are now mostly automated and/or distributed among the team. Before adopting The Magnet, the Columbia Business School Club of New York website required the Webmaster's time and intervention for most tasks. Now the Webmaster job is divided among several of the chapter's staff and volunteers, none of whom have--or need--more than minimal background in web design.
"[Event management] used to require huge amounts of officer time, and it was a major bottleneck to our ability to host a large number of great events. Trying to do all the back-office operations in a much more manual fashion was killing the ability of our officers to organize and run events, which in turn was causing an unnecessarily high turnover rate for those officers. Once we transitioned to The Magnet, that bottleneck was removed. Our events are now second to none both in terms of quality and quantity, and I believe The Magnet has played a key role in making this so." says Peter Boyd, the Club's President.
"Perhaps more importantly--at least to officer retention--our officers are now having more fun with their volunteer work much more than they had been before."
From its inception, The Magnet platform was designed with the alumni chapter and its participants in mind. The result, is a suite of tools that covers exactly what alumni chapters need with no "unnecessary extras" according to Kelly Messner, The Magnet's Product Manager.
"This focused approach yielded a solution that allows alumni chapters to do a lot without added complication. In turn, you see folks with no web-development background changing article images, modifying membership-based event access, and generating name-tags from automatically-generated events' RSVP lists within a few hours of working on the system. And the best part for me is, they actually enjoy it!" adds Messner.
