FOR IMMEDIATE RELEASE
October 18, 2004 (Los Angeles, CA) - London School of Economics gets The Magnet!
London School of Economics alumni now have access to a new website offering that gives them a multitude of features and benefits, delivering a simple, streamlined, and value-oriented communication and interaction web hub.
At its core, The Magnet's technology delivers to the administrative staff a highly user-friendly approach to website content creation, event management, and membership management. These processes are now mostly automated and distributed among various team members. Before adopting The Magnet, the aflse.org website required the group's Webmaster for most tasks. Now those responsibilities are divided among several of the chapter's staff and volunteers, none of whom have--or need--more than minimal background in web design.
"Across the board, we are struck by how accessible to our officer team the functionality is on The Magnet. Membership management, event management, content creation and management--we don't have to be "techies" to get it done. And even better, our alumni are now able to manage their own memberships and profiles at their convenience, 24x7!" says Patricia Stockton, the Club president.
"It's also worth noting that the number of alumni we have contacting us because they can't figure out something on the site is miniscule," added Stockton.
From its inception, the The Magnet's platform was designed with the alumni chapter and its participants in mind. The result, is a suite of tools that covers exactly what alumni chapters need with no "unnecessary extras" according to Kelly Messner, The Magnet's Product Manager.
"This focused approach yielded a solution that allows alumni chapters to do a lot without added complication. In turn, you see folks with no web-development background changing article images, modifying membership-based event access, and generating name-tags from automatically-generated events' RSVP lists within a few hours of working on the system. And the best part for me is, they actually enjoy it!" adds Messner.
