FOR IMMEDIATE RELEASE
October 03, 2003 (Los Angeles, CA) -
The challenge of keeping in touch with today's fast-paced alumni is tougher than ever. Getting alumni to open their wallets and support their old stomping grounds is even tougher. It seems as if the more connected we ge, the more distant our alumni becomes. AlumniMagnet™, with its proprietary alumni chapter management platform, is taking on this challenge by providing educational institutions with a suite of web-based power-tools designed to revive regional and professional-based alumni organizations and significantly increase member participation.
"Affinity can only go so far. We believe that vivid colors, an over-the-top mascot, and a catchy fight song is simply not enough. In order to really move and engage their alumni, the schools must present their alumni with a real-world value, and tangible benefits." says Boaz Milgalter, AlumniMagnet™'s Founder.
According to Kelly Messner, the company's Product Manager, "Our team has been researching the ins and outs of this subject for over two years, and has concluded that affinity speaks to only 10-25% of alumni (we cynically refer to [them] as the 'fanatics'). But business and social networking activities are what can make another 35-50% of alumni decide to become active in some capacity or
another; we refer to them the Joe Alumni group. These folks are simply too busy to partake in anything which does not yield some benefit on the business, social, and even entertainment level."
The company's philosophy is to offer significant real-world benefits to its user-base--the alumni community--while providing a powerful, simple, and efficient tool-set
for the staff, and volunteers who are involved in running the association and its chapters.
"The key to successfully engaging the Joe Alumni of the world is to promote regional and interest-based networking events and opportunities. Our platform goes beyond fancy communication technology. It takes the chapter's website to another level by making it a management application and automation tool for its staff and volunteers. If we help the staff create a better chapter, that is exactly what they'll do. Consequently, activity, and membership participation will bloom." adds Messner.
About the Company
OmniMagnet, LLC, the parent company of AlumniMagnet™ is privately held and based in Los Angeles, CA. For more information contact publicist David Otto at david.otto@alumnimagnet.com, or see www.alumniMagnet.com.
